Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2019
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-019-00671-9